How Google SGE Will Influence Blogging

Angel Nwoha Solomon

I think it’s essential to discuss a significant shift in the blogging landscape: the impact of Google SGE (Search Generative Experience) on our beloved blogging industry. If you’re not familiar with Google, SGE is set to change how users interact with search results, and this change could have profound effects on blogging.

Understanding Zero-Click Queries in this SGE Era

I think it’s important to start with the concept of zero-click queries. These are search results that provide users with answers directly on the search page without needing to click through to a website. Before SGE, Google introduced featured snippets to quickly give users the necessary information. For example, if you type “calculator” into Google, it shows you a functional calculator right there on the search page. Will you bother scrolling down and clicking on those blue links? I think not.

With SGE, these zero-click queries are set to become even more accurate and detailed. I think this means that websites will receive less traffic for these types of queries, as users get their answers directly from the search results.

Examples of SGE in Action

Consider this: if someone asks, “How to read tire size?” SGE not only provides a direct answer but also suggests related queries. This reduces the likelihood of users clicking on our blog links for those answers. I think this shift is crucial for us to understand as we adapt our blogging strategies.

Examples of SGE in Action

Does This Mean the End of Blogging?

I think not! While trends may shift and platforms may change, the human need to connect, share, and explore through stories will never die. Since I started blogging professionally in 2016, I’ve heard countless times that “blogging is dying,” yet here we are, stronger than ever.

Consider these statistics:

I think blogging will flourish as long as there’s demand. But how do we stay ahead in the SGE era?

Strategies for Blogging in the SGE Era

1. Build Your Brand

    Building a recognizable brand is crucial. Look at Justin Welsh, for example. His strong personal brand drives most of his organic traffic, and more than 60% of his traffic is generated by brand terms. Regardless of the industry, it’s imperative to build a people’s brand. Even search engines rank sites that become brands in their niche.

    2. Write with an Expert’s Opinion and Solve Problems

      What sets us humans apart from AI? I think it’s our opinion and problem-solving skills. When writing a blog, share your opinion, expertise, and experience. These factors help fulfill the E-E-A-T criteria (Experience, Expertise, Authoritativeness, and Trustworthiness).

      For instance, if someone searches for “how to fix a car fan belt,” SGE will generate the steps. But you can go the extra mile by sharing your opinion and expertise. Write about how they can fix the car fan belt with minimum tools or costly mistakes to avoid. People want to read blogs because they need an expert’s opinion. They believe you can solve their problems.

      3. Target Long-Tail Keywords

        I think SGE often focuses on specific user questions, so optimizing your content for long-tail keywords that represent user intent more accurately is key. If you create content for a broad keyword like “how to make egusi,” SGE will leave no room for you to rank. But targeting a long-tail keyword like “how to make egusi soup for ulcer patients” can help you rank for the relevant query.

        4. Add More Graphics and Visuals

          Images and graphics enhance engagement. I think they help convey information more effectively and meet the E-E-A-T criteria. If you are writing a blog like “A Step-by-step Guide to Fix a Bad Car Tire,” attach relevant images under each step. People process images faster than text. Having the proper images can also help you establish “experience from E-E-A-T.”

          5. Optimize Your Content for Voice Search

            With millions using voice search, I think it’s wise to target conversational long-tail keywords and questions. More than 123.5 million people in the U.S. use voice assistants or voice search. Using conversational language in your content can optimize it for voice queries.

            Conclusion

            I think the blogging landscape is evolving, but the core principles remain the same. Google SGE presents both challenges and opportunities. By focusing on building strong brands, sharing expert opinions, targeting long-tail keywords, using visuals effectively, and optimizing for voice search, we can not only survive but thrive in this new era.

            I hope this blog post provides you with valuable insights. If you need personalized advice or assistance in optimizing your blog for the SGE era, don’t hesitate to reach out to me. I’m here to help you navigate these changes and ensure your blogging success!

            img-2

            About the author

            Angel Nwoha Solomon blends mechanical engineering expertise with digital marketing prowess. He specializes in Google Business Profile Optimization, content writing, social media, SEO, and local SEO. On angelchukwu.com, he shares insights on making money online. His data-driven approach and innovative strategies empower businesses to thrive digitally across the globe.