How to Use Google Keyword Planner for SEO

Angel Nwoha Solomon

Today, I want to share some tips on how to use Google Keyword Planner for SEO. This tool is fantastic for finding the best keywords to help your content rank higher in search engines. Whether you’re a beginner or an experienced marketer, these tips can help you get the most out of Google Keyword Planner.

What is Google Keyword Planner?

Google Keyword Planner is a free keyword research tool provided by Google as part of the Google Ads platform. It’s designed to help advertisers find the right keywords for their ad campaigns, but it’s also incredibly useful for anyone looking to improve their SEO.

Here’s what you can do with Google Keyword Planner:

  • Discover New Keywords: Enter a seed keyword and get a list of related keywords along with their search volume, competition, and other useful metrics.
  • Get Search Volume and Forecasts: See how often keywords are searched and get forecasts on how they might perform in the future.
  • Organize Keyword Lists: You can create and organize keyword lists for different projects or campaigns.
  • Analyze Keyword Trends: Understanding how search volumes change over time can help you identify seasonal trends or emerging topics.

In essence, Google Keyword Planner is your go-to tool for understanding what people are searching for and how you can tap into those searches to drive traffic to your site.

how to use google keyword planner for keywords research and seo

Why Use Google Keyword Planner?

Using Google Keyword Planner can give you a significant edge in your SEO strategy. Here are a few reasons why this tool is invaluable:

  1. Accurate Data from Google: Since the data comes directly from Google, you can trust its accuracy. This is crucial for making informed decisions about which keywords to target.
  2. Find High-Volume, Low-Competition Keywords: One of the best strategies in SEO is to target keywords that have high search volume but low competition. Google Keyword Planner helps you identify these opportunities.
  3. Get Insights into User Intent: Understanding what users are looking for helps you create content that meets their needs. Keyword Planner gives you insights into the types of queries people are making, allowing you to tailor your content accordingly.
  4. Plan Content Strategically: By identifying keywords that are relevant to your niche, you can plan your content calendar around these topics. This ensures that your content is both relevant and timely.
  5. Optimize Your Ad Campaigns: If you’re running Google Ads alongside your organic SEO efforts, Keyword Planner helps you find keywords that can improve your ad targeting and performance.
  6. Track Seasonal Trends: Some keywords may have seasonal spikes in search volume. Understanding these trends can help you plan your content and marketing strategies more effectively.

How to Use Google Keyword Planner for SEO

1. Access Google Keyword Planner

First, you’ll need a Google Ads account to access Google Keyword Planner. Don’t worry; you don’t need to run any ads to use the tool. Simply sign up for an account and navigate to the Keyword Planner tool.

discovering new keywords for seo using google keyword planner

2. Start with a Seed Keyword

Begin with a basic keyword related to your niche. For example, if you’re a digital illustrator, you might start with “digital art.”

3. Set Your Location

After entering your seed keyword, you need to select the location where you want to rank for that keyword. This step is crucial because it ensures you get the right keyword metrics for your target audience. For instance, if you’re targeting Nigerian bloggers, make sure to set your location to Nigeria.

how to change location in google keyword planner

4. Find New Keywords

In the Keyword Planner, click on “Discover new keywords.” Enter your seed keyword, and Google will generate a list of related keywords along with data on their search volume and competition.

For example, if you enter “digital art,” you might get suggestions like:

  • digital art tutorials
  • best digital art software
  • digital art for beginners

using google keyword planner to get new keywords

5. Analyze Keyword Data

Google Keyword Planner provides valuable data for each keyword, including:

  • Average Monthly Searches: This shows how often people search for the keyword each month.
  • Competition: This indicates how competitive the keyword is among advertisers.
  • Top of Page Bid (Low Range and High Range): This shows the cost advertisers pay for a click on their ad when it appears at the top of the page.

Look for keywords with high search volume and low to medium competition. These are often the best opportunities for organic search.

google keyword planner metrics

6. Refine Your Keyword List

Go through the list of suggested keywords and select the ones that are most relevant to your content. You can also use filters to narrow down the results based on search volume, competition, and more.

7. Use Keyword Ideas for Content Planning

Once you have a refined list of keywords, use them to plan your content. Create blog posts, videos, and other content that target these keywords. For example:

  • Write a blog post on “digital art tutorials for beginners.”
  • Create a video reviewing the “best digital art software.”
  • Develop a guide on “how to get started with digital art.”

Also Read: How to Use Google Suggest for Long-Tail Keyword Research

Example in Action

Let’s dive deeper with more examples:

Example 1: Fitness Blog

If you run a fitness blog, start with a seed keyword like “home workouts.” Using Google Keyword Planner, you might find keywords like:

  • home workouts without equipment: Target people who don’t have access to gym equipment.
  • quick home workouts: Ideal for those with busy schedules.
  • home workouts for beginners: Cater to people who are new to exercising.

You can create targeted content such as:

  • A blog post on “Top 10 Quick Home Workouts You Can Do Without Equipment.”
  • A video series on “Beginner-Friendly Home Workouts.”

Example 2: Food Blog

For a food blog, your seed keyword might be “healthy recipes.” Google Keyword Planner might suggest:

  • healthy recipes for weight loss: Focus on low-calorie meals.
  • healthy recipes for kids: Provide nutritious and fun meals for children.
  • quick healthy recipes: Offer solutions for those who need healthy meals in a hurry.

Content ideas could include:

  • A detailed guide on “Healthy Recipes for Weight Loss: 7-Day Meal Plan.”
  • A collection of “10 Quick and Healthy Recipes for Busy Weeknights.”

Example 3: Travel Blog

If you have a travel blog, try a seed keyword like “travel tips.” Google Keyword Planner might suggest:

  • travel tips for Europe: Specific tips for traveling in Europe.
  • travel tips for solo travelers: Advice for those traveling alone.
  • travel tips for families: Tips for family vacations.

Potential content could be:

  • A comprehensive article on “Essential Travel Tips for First-Time Visitors to Europe.”
  • A blog post on “Top 10 Travel Tips for Solo Adventurers.”

Final Thoughts

Using Google Keyword Planner for SEO is a great way to find the best keywords for your content. It’s easy to use and provides valuable insights that can help you improve your website’s rankings. Whether you’re targeting Nigerian bloggers or a global audience, this tool can help you understand what your audience is searching for and how to meet their needs.

Give it a try and see how it can boost your SEO strategy! Remember, the key to successful SEO is understanding your audience and providing the content they’re looking for. With Google Keyword Planner, you have a direct line to what your audience wants.

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About the author

Angel Nwoha Solomon blends mechanical engineering expertise with digital marketing prowess. He specializes in Google Business Profile Optimization, content writing, social media, SEO, and local SEO. On angelchukwu.com, he shares insights on making money online. His data-driven approach and innovative strategies empower businesses to thrive digitally across the globe.